How to get comfortable getting vulnerable
In business and in marketing, you’re going to fail, get vulnerable, and learn through your experiences. This is good — because it's a sign that you're performing at your full potential.
But I’d be lying if I said that stuff was easy. So here’s how to get used to it:
1.) Start small.
You don’t need to spill your life story in your first post. Share something light but real — like a mistake you learned from, a small win, or a belief you’ve changed your mind about. The more you practice, the easier it gets to open up.
2.) Reframe vulnerability as usefulness.
It’s not about oversharing for the sake of it — it’s about helping. If your story saves someone else a headache, or helps them feel less alone, then you’ve already done your job.
3.) Focus on consistency, not perfection.
Your first “cringe” post won’t define you. What matters is showing up again and again. Vulnerability compounds — every post makes you a little braver and builds a little more trust with your audience.
At worst, you’ll cringe a little and laugh at yourself.
But at best, you’ll connect with people who really get you, relate to you, and want to soak up more of your content. Those are the types of audience relationships that lead to real, long-term results.
