“How is AI going to impact copywriters?”

EVERYONE is asking this question lately.

So this week, I’d like to introduce a special guest to the newsletter: ChatGPT.

We had a little convo today about all the questions I’ve been getting about AI as a laid-off-and-now-self-employed copywriter.

And I thought you might want to hear answers straight from the source.

So without further ado — please enjoy the following interview with a robot.

(I apologize in advance for the long-winded answers, cliches, and random bold/italic choices. But for the sake of transparency, I copied + pasted *exactly* what ChatGPT answered. And it’s actually pretty interesting.)

What ChatGPT says about the future of copywriting

Here are the biggest questions people are asking about AI, and what AI itself had to say about them:

Me: Answer the biggest question we’re all asking: Will AI make copywriters obsolete?

ChatGPT: “Short answer: no — but it will absolutely reshape what ‘copywriting’ means.

AI is already replacing low-level, formulaic, and repetitive writing tasks. Things like:

• SEO filler blogs
• Generic email sequences
• Social media captions
• Product descriptions

Basically, anything that follows a predictable pattern and can be filled in with data.

But AI still can’t replicate the deeper human side of copywriting:

• Lived experience and storytelling — it can’t pull from its own memories or emotions.
• Nuanced empathy — it understands what empathy sounds like, not what it feels like.
• Taste, humor, and timing — AI mimics these, but doesn’t truly create them.
• Strategy and positioning — it can draft words, but it doesn’t know which words should exist to move a business forward.

So while AI will replace “content producers,” it won’t replace strategic thinkers who understand brand voice, persuasion, and audience psychology.

AI can generate the words. Humans decide which words matter.”

Me: Ok, that sounds promising. But how should business owners use AI in their copywriting and strategy?

ChatGPT: “AI is a great assistant, but a terrible decision maker.

Here’s what that means:

• AI can help brainstorm ideas, polish drafts, and accelerate production.
• But it doesn’t understand the why behind your message — your brand history, customer nuance, or the emotional subtext behind your offer.
• It can’t decide what story to tell — it just helps you tell it faster.

When business owners rely too heavily on AI, a few problems pop up:

• Their content starts sounding like everyone else’s
• Their messaging loses authenticity and originality
• They stop truly connecting with their audience because everything feels 'AI-smooth' — no rough edges, no humanity, no spark.

The best approach is a hybrid one:

Use AI to get momentum and ideas flowing, but let a human copywriter guide the message, strategy, and emotional depth.

AI can help you write faster. A human makes sure it’s worth reading."

Me: Sweet. In the meantime, how can human copywriters like me adapt to stay afloat?

ChatGPT: “Copywriters have two big options:

#1: Go deeper

• Move away from surface-level writing toward strategic thinking, positioning, and conversion psychology.
• Learn how to create messaging frameworks, brand voice guides, and long-term content strategies — things that require original thinking.

#2: Go broader

• Expand skills beyond writing: AI prompting, data interpretation, UX writing, SEO, and performance measurement.
• Know how to use AI as a tool — to speed up research, ideation, and editing — without letting it take over creative control.

New key skills for copywriters in the AI era:

• Prompt engineering (knowing how to get useful output from AI tools)
• Critical thinking and editing (turning AI’s generic drafts into sharp, authentic copy)
• Brand voice mastery (because AI defaults to ‘neutral corporate’)
• Creative strategy and psychology (what actually makes people buy)
• Storytelling and emotional resonance (AI can’t fake a lived experience)

The future copywriter isn’t just a writer — they’re a strategist, editor, and AI operator rolled into one."

Me: Ok, now humor me — what do you think the copywriting industry look like in 5 years? 10 years?

ChatGPT:

“In 5 years:

• Most businesses will use AI in their content process — for drafts, outlines, or ideation.
• Entry-level writing jobs (blog mills, content farms, low-budget agencies) will shrink.
• But high-level copywriters will be in higher demand — because they’ll know how to guide AI tools, create unique brand voices, and ensure originality.
• Copywriters who understand data, analytics, and storytelling will thrive.”

In 10 years:

• AI will be more advanced and possibly able to imitate specific human styles with frightening accuracy.
• But the value of authenticity and human voice will skyrocket.
• Brands will compete to sound more human, not less.
• Writers who can infuse soul into digital content — through real stories, opinions, humor, and emotional connection — will be the most sought-after.

The copywriters who survive the AI revolution won’t be the ones who write like machines — they’ll be the ones who write like humans.”

Me: So with all that in mind... what’s the TL;DR that my subscribers should know? What can they take away from all this info and put into action right now?

ChatGPT: “AI can write words. You can move people. That’s your edge — and the sooner you learn to use AI without losing your humanity, the further ahead you’ll be.”

I could go on all day about how AI can help (or hurt) your marketing.

But this is already a loooong newsletter.

So to save you some time, here are some quick tips to get better output from your AI copywriting:​
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Monthly mocktail: Fancy-schmancy roasted pear and apple maple sparkler

This one involves an oven, which means it's extra impressive and delicious.

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Vibe: Sweet-but-not-too-sweet, refreshing, and perfect for looking classy in front of holiday guests

WHAT YOU'LL NEED:

• 2 pears
• 2 Honeycrisp apples
• ¼ cup + 2 tbsp maple syrup, divided
• 1 tbsp olive oil
• 1 tsp ground cinnamon
• ½ tsp ground nutmeg
• ¼ tsp ground allspice
• 1 tbsp lemon juice
• 2 cups water

For topping:

• Crushed ice
• Cold ginger beer
• Apple slices
• Fresh rosemary

WHAT YOU'LL DO:

Prep the fruit first:

1. Heat your oven to 375ºF and line a baking sheet with parchment paper.
2. Prep your fruit: Cut pears in half lengthwise and thinly slice apples (no need to peel pears or apples). Put pears and apples in a big bowl and add maple syrup, olive oil, cinnamon, nutmeg, and allspice. Toss it and dance a little until the fruit is fully coated.
3. Arrange pears and apple slices in a single layer on your baking sheet (place the pears cut-side up).
4. Bake for 20-25 minutes or until your fruit is golden brown and tender.
5. Put 1 cup of apple slices in a medium bowl and add lemon juice. Smush it all together with a muddler, end of a rolling pin, or your bare hands (the most fun option, IMO), until your apples are fully broken down.
6. Add water and your remaining 2 tbsp of maple syrup and stir.

Then make the mocktail:

1. Fill an 8 oz glass halfway with crushed ice for each drink.
2. Add ½ cup of the mushy apple mixture.
3. Garnish with one half of roasted pear, an apple slice, and some rosemary.
4. Top with ginger beer until the glass is full.
5. Soak up the fall vibes, feel super bougie, and enjoy!

If you have your life together enough to plan ahead: You can prep the mushed apple, maple syrup, and water mixture up to one day ahead and store in the fridge.

Source: The Kitchn​

👋 I’m Cassidy — copywriter, content strategist, and founder of Content by Cass.

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And also your super-chill friend who says hi, shares her most embarrassing moments, and cheers you on every Thursday.

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​Check out my services if you need a content or copywriting partner

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